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"This is described as a pocket book. Perhaps Brand Bible would be more appropriate. For anyone who has a Brand I believe it is mandatory reading and should be re-read from time to time just to remind you of the importance of good brand management. Well done, Orangehammer."
David Mattingly, Founder of Mattingly and Partners

"If you're in marketing this is a must-read. An excellent and insightful resource into brand building and the evolution of advertising. Anyone with an advertising budget should have this as a ready reckoner."
Professor David Carson, Editor, European Journal of Marketing

"Small in size, big on information. Concise, interesting and educational. A must read if you wish to make your advertising work better. Know your market and zoom in to capture it. A great reference tool."
Amos Bush, Former CEO and Managing Director, Autobarn Pty Ltd

"An essential companion for every marketer. Keep it in the top drawer for reference and reality check."
Harold Mitchell, Chairman, Mitchell and Partners Pty Ltd