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"This is described as a pocket book. Perhaps
Brand Bible would be more appropriate. For anyone who has a Brand
I believe it is mandatory reading and should be re-read from time
to time just to remind you of the importance of good brand management.
Well done, Orangehammer."
David Mattingly, Founder of Mattingly and
"If you're in marketing this is a must-read.
An excellent and insightful resource into brand building and the
evolution of advertising. Anyone with an advertising budget should
have this as a ready reckoner."
Professor David Carson, Editor, European
Journal of Marketing
"Small in size, big on information. Concise,
interesting and educational. A must read if you wish to make your
advertising work better. Know your market and zoom in to capture
it. A great reference tool."
Amos Bush, Former CEO and Managing Director,
Autobarn Pty Ltd
"An essential companion for every marketer. Keep
it in the top drawer for reference and reality check."
Chairman, Mitchell and Partners Pty Ltd