Franchise Point is Australia 's leading centre for franchises. The company specialises in marketing a variety of the best franchise companies, including Beaurepaires, Noodleworx, Midas, Goodyear, New Zealand Natural, Pizza Haven, Yates Garden Care.

Orangehammer created a corporate identity for Franchise Point and has launched the brand with full page ads in business and trade magazines, supported by an interactive web site, brochures, point of sale materials, posters, and radio commercials.